About

The work

Content strategy is the day job. The work behind it, positioning, campaigns, editorial, hasn't changed. What changed is how fast I get from idea to draft.

Around that I build automation with Claude, Gemini, and GPT. Mostly content pipelines and research agents. The moment I catch myself doing the same thing twice, I write the workflow.

This site is the public log of what works and what fails.

How I got here

It probably started with Settlers 3. As a kid I built self-sustaining settlements: wood in, planks out, raise buildings, grow food, process raw materials. Same feeling lands today when an automation runs.

I was using AI tools a bit before ChatGPT. Started with things like copy.ai, signed up for the GPT-2 beta. When GPT-3.5 dropped, the first reaction was that it had to be a scam. It wasn't. That was the shift.

Since then I try everything that ships. Some stays, most doesn't. Whatever stays becomes part of the stack below.

Photography on the side, mostly travelling or on the street. One context I stay offline in on purpose.