Eric Hinzpeter

AI in marketing.In public.In production.

Cases, tools, and notes from a working content strategist.

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Why

I work with AI every day and still don’t buy that it replaces judgment. Everything here is work I actually shipped, numbers attached. The personal takes and what I learned the hard way are in the notes.

Notes

Notes

NOTE2026-06-13

Agent OS: Why Google's Open Knowledge Format Is the Missing Layer

6 min

Cases

  1. CASE2026-05-23

    Content Machine

    One keyword in, one blog draft out. A modular n8n pipeline of five AI agents.

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  2. CASE2026-03-08

    Market Research Automation

    An n8n workflow that mines public market data into a structured, deduplicated database of potential customers. Built for teams that did this by hand.

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  3. CASE2026-03-08

    A WordPress Block Theme, Built with Claude Code

    A full custom WordPress block theme, shipped by an AI coding agent and a non-developer. My way into agentic coding, on a system I already knew.

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Tools